Adam Burchenal, the founder of Because of Music, started his love of music and the arts because of his parents at a young age. He took his father to Bonnaroo in 2012 and that's where the love of the festival world grabbed him. He has worked many jobs throughout the industry. In 2021 he had the opportunity to work Tipper's two night headlining show at red rocks where he realized he wanted to help people stay happy and wholesome while on tour. Working with Tre Bien Foods in the festival catering world opened his eyes to what personal attention and touches can mean to someone. Thus, Because of Music was born. After completing a tour long Challenge for Mersiv he found synergy within Tour management for Christopher Morphis and Morphis Art. It has enabled him to take care of people with love in a unique way that most tour managers and personnel assistants strive for. 

At Because of Music we strive to not feel like a hired tour manager and/or personal assistant. We want to blend in like we have been a part of a clients life for as long as they have had their dream. We make surer to treat our clients like family and to learn about them like a best friend or lover. We want to anticipate needs and go beyond normal levels of care. Wether that is seeing a long tour has taken its toll and surprise a client with family memebers or at the least gifts from them. Mom's cookies unexpectedly can go on long way. Sometimes the caretaking we do is more logistical, sometimes it is emotional or something else. Learning about our clients is a priority to providing sustainable care for the mind, heart and body. Whatever the need is. We can provide it or make it happen. Come join our family! By choosing Because of Music, you’re not just hiring a service; you’re welcoming a dedicated and loving partner into your artistic journey. Let us take care of the details, so you and your crew can shine.